A YouTuber creates engaging content for video-sharing websites such as YouTube. They produce their own videos and usually appear in them as well. YouTubers attract their own following. Once that following grows to a certain level, corporate sponsors offer to pay for collaborations or product placement within videos.
There are a number of different pathways for YouTubers that specialise in sport. Personalities may upload skills videos, film challenges, show clips from video games such as FIFA or provide analysis on sports stories, to name a few.
The most well-known YouTubers are active across social media and upload multiple videos every week.
DID YOU KNOW?
PewDiePie is the most popular YouTuber with a following of 66 million. The F2 Freestylers are the most popular sporting YouTubers. They have almost 9 million subscribers on their channel.
There are no qualifications needed to become a YouTuber.
The beauty of YouTube is that anyone can do it. You don’t need experience; all you need is a video camera and an internet connection.