A Tour Guide shows visitors around a sports club’s facilities and provides detailed information. Presenting to groups of up to 50 supporters at a time, they maintain an informative and precise manner throughout, answering any questions and encouraging conversation. They typically show supporters the changing rooms, museum, stadium and training pitch. Photo opportunities are encouraged while most tours finish with a trip to the club shop.
DID YOU KNOW?
At elite level clubs, tour groups are often made up of numerous nationalities. A Tour Guide needs to speak in a simple, concise tone to get basic facts and information across.
There are no educational requirements needed to become a Tour Guide.
Applicants should have a comprehensive and demonstrable knowledge of the sport club or stadium. Previous work in customer service roles is highly desirable. They should be enthusiastic, outgoing and confident communicators who are comfortable researching information.