The Ticketing Manager sells tickets, memberships and hospitality products to increase attendances at a stadium. They collaborate with multiple departments, including marketing, promotions and the broader sales team, to develop strategic partnerships and drive ticket sales. Collaboration is also needed with opposition clubs to manage seat allocations and the reconciliation of tickets.
The stadium seating plan on a matchday is designed by the Ticketing Manager. It includes a number of seats allocated for players’ friends and family, media, hospitality clients and commercial sponsors.
Reports and audits are regularly carried out to allow for constant analysis.
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The role is not limited to sport. The Ticketing Manager must also manage sales at non-matchday events, such as concerts.
There are no essential qualifications required. However, an undergraduate degree will help applicants set themselves apart from the competition.
Ticketing Managers are recruited on their skills and experience. They must have several years of experience in ticketing systems management. It’s advantageous for this to have been in the sports industry. Previous work with CRM, TicketMaster and databases is also beneficial.