A Sponsorship Manager develops and maintains relationships with key commercial partners. They ensure that both sides to an agreement are carrying out their contractual obligations while aiding mutually beneficial growth. This involves providing hospitality, commercial functions, accreditation and advertising creative while acting as the central point of contact for any issues. They help oversee all commercial activity and also aid the marketing department with any adhoc requests.
DID YOU KNOW?
A variety of sport-based employers recruit Sponsorship Managers. They may be clubs, media outlets, agencies, charities or governing bodies.
An undergraduate degree in marketing, communications, PR or a related field is essential. A Marketing Management qualification from the Chartered Institute of Marketing is also beneficial.
Experience in managing multiple partners and sponsors is required. Applicants should understand the sporting environment and the opportunities for business growth. They should have built relationships with senior external stakeholders in previous roles, meeting key objectives and KPIs. A vast network of contacts within the sponsorship industry is advantageous.