A Press Officer represents an organisation, its players and staff members in the media and other commercial activities. They’re responsible for crafting press releases, responding to media requests and managing external communications. This includes overseeing interviews with the media, as well as maintaining the organisation’s own communication channels, such as its website and social media.
Ultimately, the Press Officer is responsible for how the organisation is presented. Building positive relationships with stakeholders, both internally and externally, and having a vast network of contacts can help bring success.
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Press Officers have an interesting and varied job with no two days being the same. They can go from filming a player interview to briefing the manager ahead of a press conference in the same afternoon.
A degree is usually required, preferably in English, Journalism, Media Studies or Public Relations. An NCJT qualification is also advantageous, though not necessary.
Experience working within the media or in a similar role at a sports organisation is required. This could have been on a voluntary basis at a local community club. Applicants should have a portfolio of written work that demonstrates their command of the English language, such as blogs, newspaper articles, match reports and essays.