A Partnership Executive works with the commercial arm of a sports club to build and maintain relationships with a number of key partners. Often, this involves recruiting new sponsors and managing current sponsors to help meet key business objectives.
All relationships should be informed by the club’s brand guidelines to maintain the club’s commercial positioning. Much of a Partnership Executive’s work will be done independently, both in the UK and abroad, as they lay out bespoke proposals and analyse current activity.
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A Partnership Executive role is very sociable, requiring trust and rapport to be built with clients and other business organisations.
Higher education is not required to become a Partnership Executive but may prove beneficial – especially if it’s a degree that helps build knowledge of the sports business environment.
A history of working with senior clients is demanded of all applicants. They should have experience of marketing and sponsorship, ideally in a sporting environment. Ultimately, they must prove their skills at diplomacy and public relations.