A Media Manager helps with the day-to-day running of a sports organisation’s PR and media departments. Much of the role involves overseeing content creation for social media, websites and event programmes. They brainstorm ideas, create assets and edit content in post-production. Content produced includes press conferences, player interviews, training and matchday clips and promotional material.

Regular use of Adobe Photoshop, InDesign, After Effects and Premier Pro is required. Thick skin is needed – content will often need changes to be made.


A Media Manager shares behind-the-scenes content with a wide audience. They need to be on top of events as they happen – meaning they often mingle with senior players and get exclusive access at a club.


A GCSE pass in English and good A-Level or BTEC results in Graphic Design or Media are essential. Most of the time, employers will ask for an undergraduate degree. Ideally, this will have been in Graphic Design, Communications, PR, Journalism or English.


A portfolio of media work, including materials such as articles, videos and images, proves competence. Applicants should have experience of creating content with programmes such as Photoshop and InDesign. This could have been done for a university, media outlet or amateur club.


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