A Marketing Manager creates and publishes material that encourages consumers to buy a product, service or experience. Working to a set marketing budget, they aim to increase a sports club, brand or media outlet’s revenue through promotional activity. This can take the form of social media content, email, webpages, printed advertisements, videos or physical events and experiences.
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A Marketing Manager will often have to work with an external agency to create content for campaigns. They’ll provide feedback and suggest amendments to ensure the work is of the quality required.
A degree is the minimum requirement for a Marketing Manager. Ideally, this will be in Marketing or a related field, such as Communications. Though not essential, a qualification from the Chartered Institute of Marketing (CIM) is advantageous.
Applicants should have a proven track record of marketing success. Experience in leading campaigns from start to finish, managing high profile events and overseeing quality innovative work is important. They’ll have knowledge of CRM, SEO and various marketing strategies. Previous roles within a sports business are beneficial, but not a requirement.