HEAD OF CRM
The Head of CRM oversees customer relationship management. They work with data and analytics to drive a sports business’s fan engagement strategy and increase its impact, as well as devising strategies that can create deeper ties with fans.
As the department lead, it’s the Head of CRM’s task to create a data, insights and analytics hub that can be used across the entire business. They’re expected to be highly collaborative, comfortable leading a team and be confident managing budgets.
DID YOU KNOW?
The Head of CRM works closely with the club’s Head of Digital & Content to assess the effectiveness of campaigns and work out any changes that should be made to make future content more impactful.
An undergraduate degree is a necessary requirement to work in CRM. Ideally, this will be a qualification in a relevant industry, such as business, marketing, economics, statistics or computer science.
This senior role requires extensive experience working across CRM, customer insights and business analysis. Applicants should be comfortable handling large quantities of data, analysing figures and drawing conclusions.