An Event Manager oversees a range of functions on behalf of a sports club, media outlet or governing body. They plan events, help to run them and then assess how they’ve gone. Typical tasks include setting ticket prices, producing seating plans, organising entertainment, managing the guest list, overseeing event communications, circulating information and giving briefings, all while working to a set budget. The hands-on role relies on interaction with a variety of departments to ensure the smooth running of the event.
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The role is great for an outgoing personality. A successful Event Manager builds relationships with a range of stakeholders.
A career in event management doesn’t require a degree. Experience, skills and personality are deemed most important. It’s possible to work up from an entry level position within the industry. However, an undergraduate degree is seen favourably, while a Level 2 certificate in Event Planning can also help an application.
Experience of event management or matchday organisation is essential. This could have been on a paid or voluntary basis. Experience in hospitality, sales, marketing or customer service is also considered advantageous.