A Director of Sport acts as a bridge between a sports club’s or organisation’s board members and the coaching staff. In organisations with multiple sport teams, such as a school, they ensure that all teams meet a common purpose. Their exact duties vary from organisation to organisation. Some give them responsibility for identifying players and handling transfer activity, while others ask them to give technical assistance to the coaching staff.

Ultimately, the Director of Sport needs to present an all-encompassing vision for the organisation. This vision will be in line with what the board, coaching staff, organisation philosophy and business goals dictate.


The Director of Sport maintains consistency within an organisation. If the First Team Manager is sacked, they hold the responsibility to bed in a replacement and make sure they’re up to speed with the club philosophy and style.


An elite coaching badge from a relevant sporting federation is essential. However, the education and qualifications required depend on the exact role a club wants their Director of Sport to do. An undergraduate degree in Sport Business or related field helps set applicants apart from the competition. However, experience is valued over education.


A Director of Sport should have immense knowledge of sport and operations at elite clubs and organisations. Often they will have coached or played at the highest level. Examples of players they’ve identified who have gone on to have great impact are essential.


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