DIGITAL MARKETING ASSISTANT

A Digital Marketing Assistant works on a sports organisation’s online platforms to help increase business revenue. Typical tasks include uploading content, reporting on analytics, drafting press releases, overseeing the customer-relationship management (CRM) database, running email and text message (SMS) campaigns and producing content calendars. Working to the organisation’s media strategy, they develop innovative ideas for online and offline marketing while supporting the Digital Marketing Manager through day-to-day activities.

DID YOU KNOW?

Key Performance Indicators (KPIs) for a Digital Marketing Assistant include visits to the website, conversion and average order value.

RECOMMENDED EDUCATION

An undergraduate degree in Marketing, Sport Management, Communications or a related field will develop the skills needed for the role. On occasions, organisations will prioritise experience over education if the applicant has the required skills.

RECOMMENDED EXPERIENCE

Experience with CRM and digital marketing is highly desirable, while previous work within sport is beneficial. This could have been on a voluntary basis with a local club or as an intern.

RECOMMENDED SKILLS & QUALITIES

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