A Communications Manager helps deliver a sports organisation’s communications strategy through internal and external channels. Producing an annual content plan, they identify opportunities and oversee content for an organisation’s website, social media channels and event programmes. It’s also their job to craft press releases, prepare presentations and produce creative briefs for designers. They’ll constantly analyse activity with weekly reports showing the reach, engagement and effectiveness of the club’s communications.
DID YOU KNOW?
Industry trends are constantly evolving in communications. The rise of apps and social media, along with the changing way consumers interact with these platforms, means that a Communications Manager always has to be aware of the best way to reach their target audience.
An undergraduate degree in Advertising, Communications, English, PR or Journalism is essential. Qualifications at an MA level are advantageous.
Several years of experience in communications are required, enabling applicants to have developed strong oral and written skills. Demonstrable experience of leading communications strategies is essential.