CHIEF COMMERCIAL OFFICER
The Chief Commercial Officer leads a sports club’s strategic direction and future development. They oversee the marketing and sales departments, taking responsibility for all commercial operations. Typically, this senior position focuses on sponsorship, advertising, communications, international growth, ticketing, hospitality, licensing and retail. It’s important the Chief Commercial Officer sets budgets, business plans and objectives within these areas, regularly reviewing their progress.
DID YOU KNOW?
As sports organisations continue to grow their support, the Chief Commercial Officer needs to devise strategies that build fanbases in international areas.
An undergraduate degree is beneficial but not essential.
Proven success in a high profile commercial environment at an executive level is essential. Applicants should have sound commercial judgment, be confident in making decisions and have continually driven revenue growth in previous roles. They should be comfortable leading diverse teams to achieve a common goal. Previous negotiations with sponsors, broadcasters and commercial partners is required.