An Account Manager manages a customer account within a sports club, business, advertising agency or media outlet. Working closely with clients, they’re the first point of contact for all questions regarding the account. The main part of their role is to help their client achieve their business goals. This may be sales, campaign generation or digital growth. To achieve this, an Account Manager works closely with their sales and marketing departments.
While Project Managers, Creatives, Strategists and Media Managers work on the day-to-day running of campaigns, an Account Manager relays work to the client and advises them on how it fits in to their long-term business goals. In this way, they act as a liaison between teams, feeding back on any changes to the work that the client wants to make.
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An Account Manager oversees a team of Account Executives, who perform the day-to-day tasks on the account. An Account Manager deals with bigger campaigns and is more concerned with strategic planning.
An undergraduate degree, especially in Advertising, Marketing or Communications, is beneficial but not always essential. The IPA Excellence Diploma and the Marketing Education Diploma in Marketing Communications are also looked upon favourably. However, with the right experience and skillset, an applicant can access a role in Account Management.
Experience in sales or marketing is desirable. Confidence in customer facing roles, meeting deadlines and managing budgets can help an applicant stand out from the competition. Work experience and internships in Account Management are considered beneficial in helping an applicant develop these skills.